- Press Releases
Tuesday, 10 February 2009
PIRELLI APPOINTS CAPITALIZE
Iconic Italian brand Pirelli has appointed Capitalize, the UK’s leading independent sport and entertainment agency, to promote its motorcycling activities in the UK. Capitalize’s remit will include a PR campaign for Pirelli and Metzeler’s extensive racing activities, to highlight the world’s fifth largest tyre manufacturer’s fast-growing product range.
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Tuesday, 16 December 2008
CAPITALIZE WINS GLOBAL PR CAMPAIGN FOR STANDARD CHARTERED
Leading independent agency Capitalize has been appointed by Standard Chartered Bank to conduct a global PR campaign in support of its international marathon series The Greatest Race on Earth.
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Thursday, 04 December 2008
CAPITALIZE GIVEN EXTENDED PR BRIEF FOR NATIONAL SQUASH CHAMPIONSHIPS 2009
Following three successful years implementing the annual PR campaign for The British National Squash Championships, PR, Experiential and Sponsorship agency Capitalize has been given an extended brief to handle both the Press Office and PR campaign for The National Squash Championships 09 which is set to run between 9th-15th February at the National Squash Centre in Manchester.
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Wednesday, 08 October 2008
CAPITALIZE WINS PUMA VOLVO OCEAN RACE ACCOUNT
Leading sportslifestyle company, PUMA, has appointed Capitalize to deliver a fully integrated marketing programme to leverage its sponsorship of the Volvo Ocean Race 2008 – 2009.
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Wednesday, 17 September 2008
CAPITALIZE WINS EUROPEAN BADMINTON CHAMPIONSHIPS PR CAMPAIGN
Capitalize has won a five-way pitch to implement a PR campaign to promote The European Badminton Championships, which will be staged in Liverpool and Manchester in 2009 and 2010 respectively. The Championships are Europe’s biggest tournament and will mark the first time that a major international badminton event has been staged in Liverpool.
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Tuesday, 26 August 2008
WORLD SNOOKER LOOKS TO NEXT GENERATION TO INCREASE APPEAL
World Snooker Limited, the commercial arm of the world governing body for professional snooker, is looking to raise the appeal of the sport by launching an innovative and creative PR campaign focused on a select crop of young professional players.
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Monday, 11 August 2008
CAPITALIZE WINS ACCOUNT FOR MOTOR SPORTS ASSOCIATION’S LET’S GO KARTING CAMPAIGN
Leading agency Capitalize has been appointed by the Motor Sports Association (MSA) to implement a PR campaign in support of the brand new Let’s Go Karting initiative, which has been designed to encourage youngsters between the ages of 8 and 16 years-old to try Karting for just £5.
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Wednesday, 30 July 2008
RICHARD MOORE STEPS DOWN FROM EUROPEAN SPONSORSHIP ASSOCIATION BOARD
Richard Moore, CEO of Capitalize Ltd, has stepped down from both his position as Board Director of the European Sponsorship Association and as Chair of the ESA Conference and Training Group after four years in the role.
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Monday, 23 June 2008
ROYAL ALBERT HALL APPOINTS CAPITALIZE TO HANDLE CORPORATE PARTNERSHIP PR CAMPAIGN
Capitalize, the specialist Sponsorship, PR and Events agency has been appointed by the Royal Albert Hall to conduct a comprehensive PR campaign which will focus on the venue’s decision to develop a corporate partnership programme for the first time in its distinguished history.
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Monday, 02 June 2008
CAPITALIZE WINS PR BRIEF FOR NEW CHARLEY BOORMAN BBC TV SERIES
Leading agency Capitalize has expanded its PR division with a challenging move into the broadcast sector. The agency won a four-way pitch to handle PR and sponsor liaison on behalf of highly-acclaimed TV production companies Big Earth and Elixir Films - the co-creators of Ewan McGregor and Charley Boorman’s epic motorcycle adventures Long Way Round and Long Way Down.
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Thursday, 24 April 2008
FUTURE SPONSORSHIP 08 DIARY DATE
What delegates had to say about Future Sponsorship 07...
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Tuesday, 04 March 2008
STANDARD CHARTERED BANK LANDS CORPORATE SPONSORSHIP HOLLIS AWARD FOR GREAT CITY RACE CAMPAIGN
Standard Chartered Bank scooped up the Corporate Sponsorship Award at last night’s glittering Hollis Sponsorship Awards at the Grosvenor House Hotel for its third year of sponsoring The Standard Chartered Great City Race.
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Wednesday, 20 February 2008
SPORT TAEKWONDO UK REAPPOINTS CAPITALIZE FOR 2008 PR BRIEF
Capitalize, the specialist PR, Sponsorship and Events agency has been reappointed by Sport Taekwondo UK to conduct a comprehensive PR campaign for 2008 which will focus on the sport’s activities in the build up to and after Beijing as well as the launch of a brand new world class tournament, The British International Open in Manchester this November.
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Monday, 12 November 2007
CAPITALIZE WINS BEST PARTY ARENA AWARD FOR BACARDI B-LIVE AT THE 2007 UK FESTIVAL AWARDS
Bacardi Superior Rum celebrated the 10th anniversary of its experiential Bacardi B-Live campaign by romping home with the inaugural Best Party Arena Award at the UK Festival Awards.
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Tuesday, 30 October 2007
Orange Poised To Kick Off Future Sponsorship 07
The European Sponsorship Association (ESA) is delighted to announce that John Constantinou, Head of Global Sponsorships & Partnerships at Orange will lead the debate at this year’s Future Sponsorship 07 conference which is now only just over a week away.
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Monday, 15 October 2007
WTF HAIL MANCHESTER AS THE MOST SUCCESSFUL INTERNATIONAL TAEKWONDO EVENT TO EVER BE STAGED
The World Taekwondo Federation have confirmed that the recent qualification (28th-30th September) event for the Beijing Olympic Games in Manchester was the first ever international taekwondo tournament to be staged without a protest being lodged by a competing nation.
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Monday, 15 October 2007
Hi-Tec World Squash Championships – Manchester 2008 Website Goes Live
Today sees the unveiling of the dynamic and informative website for the Hi-Tec World Squash Championships – Manchester 2008, which is now live at www.worldsquashchampionships2008.com .
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Wednesday, 15 August 2007
STELLAR SPEAKER LIST PROPELS FUTURE SPONSORSHIP ’07
Future Sponsorship ’07 is living up to its billing as Europe's most eminent sponsorship conference following the recent news release detailing just some of the confirmed high-profile speakers.
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Monday, 30 July 2007
CAPITALIZE, TRUE NORTH & READING ROOM CHOSEN FOR WORLD SQUASH CHAMPIONSHIPS BRIEF
The organisers of the Hi-Tec Men’s and Women’s World Squash Championships – Manchester 2008 have appointed Capitalize, True North and Reading Room to respectively implement its PR and communications, visual identity and website.
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