- Press Releases
Wednesday, 05 August 2009
CAPITALIZE GETS OUTSIDE WITH MERRELL PR BRIEF
Global outdoor footwear and clothing specialist Merrell has appointed independent sports and entertainment agency Capitalize to promote the brand across the UK and Ireland.
Download full article
Thursday, 16 July 2009
CAPITALIZE WINS THREE-YEAR CONSUMER CAMPAIGN TO GET THE NATION BIKING
Independent sport and entertainment marketing group Capitalize has won a six-way pitch, following an exhaustive selection process by the UK’s Motor Cycle Industry, to find a PR outfit to lead its new £4m consumer campaign – Get On.
Download full article
Tuesday, 26 May 2009
CAPITALIZE CHOSEN FOR GLOBAL CYCLING PR BRIEF
The world’s most successful pro cycling outfit Team Columbia-Highroad has called in independent sport and entertainment marketing agency Capitalize for global PR support.
Download full article
Thursday, 21 May 2009
CAPITALIZE APPOINTED TO PR WORLD AEROBATICS SPECTACULAR
Capitalize has extended it’s airsports portfolio after having been appointed to manage the PR and Communications for the 25th FAI World Aerobatic Championships, on the 28th and 29th August 2009, which will be staged at the world famous Silverstone race circuit.
Download full article
Monday, 18 May 2009
CAPITALIZE RETAINED BY SPORT TAEKWONDO UK FOR 2009
Capitalize, the UK’s leading independent sport and entertainment marketing agency, has been reappointed by Sport Taekwondo UK to conduct a comprehensive PR campaign for 2009. The brief focuses on the sport’s calendar of events as it prepares for London 2012 including the British International Open in Manchester in August and the World Taekwondo Championships in October.
Download full article
Friday, 27 March 2009
THINK! SPONSORS BRITISH SUPERBIKE FOR SIXTH YEAR AS CAPITALIZE RETAINED TO MANAGE THE THINK! MOTORCYCLE ACADEMY
THINK! is sponsoring the British Superbike Championship (BSB) for a sixth successive year after independent research showed that spectators are overwhelmingly supportive of their involvement. Capitalize have been appointed to manage the interactive experiential THINK! Motorcycle Academy and implement a supporting PR campaign to promote the message of ‘save racing for the track’.
Download full article
Friday, 13 February 2009
PIRELLI APPOINTS CAPITALIZE
Iconic Italian brand Pirelli has appointed Capitalize to promote its motorcycling activities in the UK. The remit will include a PR campaign for Pirelli and Metzeler’s extensive racing activities, to publicise the fast-growing product range through specialist and trade motorcycling media as well as to a wider audience through motorsport, national and consumer lifestyle outlets.
Download full article
Tuesday, 10 February 2009
PIRELLI APPOINTS CAPITALIZE
Iconic Italian brand Pirelli has appointed Capitalize, the UK’s leading independent sport and entertainment agency, to promote its motorcycling activities in the UK. Capitalize’s remit will include a PR campaign for Pirelli and Metzeler’s extensive racing activities, to highlight the world’s fifth largest tyre manufacturer’s fast-growing product range.
Download full article
Tuesday, 16 December 2008
CAPITALIZE WINS GLOBAL PR CAMPAIGN FOR STANDARD CHARTERED
Leading independent agency Capitalize has been appointed by Standard Chartered Bank to conduct a global PR campaign in support of its international marathon series The Greatest Race on Earth.
Download full article
Thursday, 04 December 2008
CAPITALIZE GIVEN EXTENDED PR BRIEF FOR NATIONAL SQUASH CHAMPIONSHIPS 2009
Following three successful years implementing the annual PR campaign for The British National Squash Championships, PR, Experiential and Sponsorship agency Capitalize has been given an extended brief to handle both the Press Office and PR campaign for The National Squash Championships 09 which is set to run between 9th-15th February at the National Squash Centre in Manchester.
Download full article
Wednesday, 08 October 2008
CAPITALIZE WINS PUMA VOLVO OCEAN RACE ACCOUNT
Leading sportslifestyle company, PUMA, has appointed Capitalize to deliver a fully integrated marketing programme to leverage its sponsorship of the Volvo Ocean Race 2008 – 2009.
Download full article
Wednesday, 17 September 2008
CAPITALIZE WINS EUROPEAN BADMINTON CHAMPIONSHIPS PR CAMPAIGN
Capitalize has won a five-way pitch to implement a PR campaign to promote The European Badminton Championships, which will be staged in Liverpool and Manchester in 2009 and 2010 respectively. The Championships are Europe’s biggest tournament and will mark the first time that a major international badminton event has been staged in Liverpool.
Download full article
Tuesday, 26 August 2008
WORLD SNOOKER LOOKS TO NEXT GENERATION TO INCREASE APPEAL
World Snooker Limited, the commercial arm of the world governing body for professional snooker, is looking to raise the appeal of the sport by launching an innovative and creative PR campaign focused on a select crop of young professional players.
Download full article
Monday, 11 August 2008
CAPITALIZE WINS ACCOUNT FOR MOTOR SPORTS ASSOCIATION’S LET’S GO KARTING CAMPAIGN
Leading agency Capitalize has been appointed by the Motor Sports Association (MSA) to implement a PR campaign in support of the brand new Let’s Go Karting initiative, which has been designed to encourage youngsters between the ages of 8 and 16 years-old to try Karting for just £5.
Download full article
Wednesday, 30 July 2008
RICHARD MOORE STEPS DOWN FROM EUROPEAN SPONSORSHIP ASSOCIATION BOARD
Richard Moore, CEO of Capitalize Ltd, has stepped down from both his position as Board Director of the European Sponsorship Association and as Chair of the ESA Conference and Training Group after four years in the role.
Download full article
Monday, 23 June 2008
ROYAL ALBERT HALL APPOINTS CAPITALIZE TO HANDLE CORPORATE PARTNERSHIP PR CAMPAIGN
Capitalize, the specialist Sponsorship, PR and Events agency has been appointed by the Royal Albert Hall to conduct a comprehensive PR campaign which will focus on the venue’s decision to develop a corporate partnership programme for the first time in its distinguished history.
Download full article
Monday, 02 June 2008
CAPITALIZE WINS PR BRIEF FOR NEW CHARLEY BOORMAN BBC TV SERIES
Leading agency Capitalize has expanded its PR division with a challenging move into the broadcast sector. The agency won a four-way pitch to handle PR and sponsor liaison on behalf of highly-acclaimed TV production companies Big Earth and Elixir Films - the co-creators of Ewan McGregor and Charley Boorman’s epic motorcycle adventures Long Way Round and Long Way Down.
Download full article
Thursday, 24 April 2008
FUTURE SPONSORSHIP 08 DIARY DATE
What delegates had to say about Future Sponsorship 07...
Download full article
Tuesday, 04 March 2008
STANDARD CHARTERED BANK LANDS CORPORATE SPONSORSHIP HOLLIS AWARD FOR GREAT CITY RACE CAMPAIGN
Standard Chartered Bank scooped up the Corporate Sponsorship Award at last night’s glittering Hollis Sponsorship Awards at the Grosvenor House Hotel for its third year of sponsoring The Standard Chartered Great City Race.
Download full article
Wednesday, 20 February 2008
SPORT TAEKWONDO UK REAPPOINTS CAPITALIZE FOR 2008 PR BRIEF
Capitalize, the specialist PR, Sponsorship and Events agency has been reappointed by Sport Taekwondo UK to conduct a comprehensive PR campaign for 2008 which will focus on the sport’s activities in the build up to and after Beijing as well as the launch of a brand new world class tournament, The British International Open in Manchester this November.
Download full article
Monday, 12 November 2007
CAPITALIZE WINS BEST PARTY ARENA AWARD FOR BACARDI B-LIVE AT THE 2007 UK FESTIVAL AWARDS
Bacardi Superior Rum celebrated the 10th anniversary of its experiential Bacardi B-Live campaign by romping home with the inaugural Best Party Arena Award at the UK Festival Awards.
Download full article
Tuesday, 30 October 2007
Orange Poised To Kick Off Future Sponsorship 07
The European Sponsorship Association (ESA) is delighted to announce that John Constantinou, Head of Global Sponsorships & Partnerships at Orange will lead the debate at this year’s Future Sponsorship 07 conference which is now only just over a week away.
Download full article
Monday, 15 October 2007
WTF HAIL MANCHESTER AS THE MOST SUCCESSFUL INTERNATIONAL TAEKWONDO EVENT TO EVER BE STAGED
The World Taekwondo Federation have confirmed that the recent qualification (28th-30th September) event for the Beijing Olympic Games in Manchester was the first ever international taekwondo tournament to be staged without a protest being lodged by a competing nation.
Download full article
Monday, 15 October 2007
Hi-Tec World Squash Championships – Manchester 2008 Website Goes Live
Today sees the unveiling of the dynamic and informative website for the Hi-Tec World Squash Championships – Manchester 2008, which is now live at www.worldsquashchampionships2008.com .
Download full article
Wednesday, 15 August 2007
STELLAR SPEAKER LIST PROPELS FUTURE SPONSORSHIP ’07
Future Sponsorship ’07 is living up to its billing as Europe's most eminent sponsorship conference following the recent news release detailing just some of the confirmed high-profile speakers.
Download full article
Monday, 30 July 2007
CAPITALIZE, TRUE NORTH & READING ROOM CHOSEN FOR WORLD SQUASH CHAMPIONSHIPS BRIEF
The organisers of the Hi-Tec Men’s and Women’s World Squash Championships – Manchester 2008 have appointed Capitalize, True North and Reading Room to respectively implement its PR and communications, visual identity and website.
Download full article
Thursday, 26 July 2007
Future Sponsorship ‘07 Launches with A-List of Industry Speakers
The European Sponsorship Association(ESA) is delighted to announce just some of the leading speakers set to participate at Future Sponsorship ’07, one of Europe’s leading sponsorship industry conferences.
Download full article
Monday, 25 June 2007
RAY-BAN HIRES CAPITALIZE FOR FIRST-EVER UK EXPERIENTIAL MARKETING CAMPAIGN
Ray-Ban’s first-ever experiential marketing programme in the UK was undertaken last week by Capitalize.
Download full article
Wednesday, 23 May 2007
CAPITALIZE APPOINTS NEW PR ACCOUNT MANAGER
Capitalize has bolstered its PR team with the appointment of Jonathon Bates as a new Account Manager.
Download full article
Wednesday, 02 May 2007
CAPITALIZE ADDS TO ITS MOTORSPORT PORTFOLIO WITH QMMF ENDURANCE FIM WORLD CHAMPIONSHIP
Capitalize has been appointed by the Fédération Internationale de Motocyclisme (FIM) to promote the QMMF Endurance FIM World Championship.
Download full article
Thursday, 12 April 2007
CAPITALIZE ASSIGNED YOUTH SPORTS CHARITY PR BRIEF WITH THE LORD'S TAVERNERS
The Lord's Taverners, the youth sports charity that is dedicated to giving young people a sporting chance, has appointed Capitalize to assist its in-house Marketing and Communications team to raise the charity's profile, predominantly in the sporting arena.
Download full article
Monday, 26 March 2007
THINK! ROAD SAFETY SIGNS UP FOR FOURTH YEAR OF BENNETTS BRITISH SUPERBIKE CHAMPIONSHIP
HINK! Road Safety today enters its fourth year as an official sponsor of the Bennetts British Superbike Championship (BSB), after the Department for Transport (DfT) signed a deal with Dorna UK that runs until the end of 2008.
Download full article
Friday, 09 March 2007
CAPITALIZE ADDS TO ITS SPORT PR PORTFOLIO WITH WORLD TAEKWONDO QUALIFICATION TOURNAMENT FOR 2008 BEIJING OLYMPIC GAMES
The BTCB Sport Taekwondo UK Ltd, the high performance business arm of the National Governing Body for Olympic Taekwondo in Great Britain, has appointed Capitalize to implement an international PR campaign and on-event Press Office for the WTF World Taekwondo Qualification Tournament for the 2008 Beijing Olympic Games.
Download full article